Annual film festival located in St. Petersburg, Florida, celebrating independent filmmaking.
Since the festival's inception in 2005, the collective goal has always been to celebrate independent filmmaking. As Creative Director, from 2006 through 2010, and 2019 to present, I believe branding is key. Also, as the original brand's creator and subsequently the brand's revisionist, my goal has always been and continues to allow Sunscreen's logo - Sunscreen's symbol - to stand out in a region which is replete with competing film festivals, many which have been in existence much longer than Sunscreen. A strong brand has always been the intent.
In support of the brand, before each festival year, begins the creation of a powerful key-art image, which is used throughout all designs to compliment the festival's theme and a design that can easily be formatted for a variety of digital collateral.
In 2020, the Sunscreen Film Festival was one of only a few film festivals to NOT go virtual. We were determined to have an in-person festival, following all recommended Covid-19 health protocols as prescribed by our gracious host, AMC Theatres. The world fractured, but not the Sunscreen Film Festival. Through the gray of uncertainty rose the warm light of hope.