Legal Sector Logo Designs

Client review: "When you have a legal problem, you call a lawyer. But when I need a logo for a law client, I call Declan Flynn." - Paul. W. Wilson Media

Progressive designs for a risk-averse sector fraught with sameness...

I think it is safe to say most of the legal branding comprises of two to three names, which represent founding partners' last names. Unlike corporations or small businesses, lawyers and law firms are heavily restricted from advertising and marketing their legal services in ways that might portend any sort of ambiguity. The advertising guidelines prescribed by their state's bar associations are, in many ways, very conservative.

However, irrespective of ostensibly stringent guidelines, the goals for effective logo design and branding are very much the same: value, voice and tone and targeting a firms' market. Like law firms, security companies also seem to follow a typical, visual iconography like, for example, the use of shields, stars, eagles, flags, etc.

My goal, as a designer, and I believe the work above reflects the foregoing, is to find a balance between the provincial comforts law and security clients sort of cling to and those progressive concepts that can take their branding to another level, differentiating their practice or agency from their competition.

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