Project DetailsAn event marketing program guide (broadsheet) and postcard, promoting an arts exhibit, featuring ten emerging artists and their work at Creative Pinellas, a non-profit organization in Seminole, Florida.
Emerging Artists Broadsheet
Marketing materials, promoting a local arts exhibit, a fundraising event.
Creative Pinellas, a non-profit arts agency for Pinellas County, Florida, commissioned a series of marketing materials to help them promote their annual Emerging Artists art exhibit, a fundraising event, featuring ten emerging Tampa Bay area artist: painters, sculptors, muralists, singers, dancers and poets. The primary piece was the program guide, which needed to act as both an educational piece, informing visitors about the various artists and a marketing piece, educating the public on Creative Pinellas and their mission. The Executive Director requests a large format guide in the form of a broadsheet, forcing attendees to engage while providing the artists with a collection piece for their trophy wall.
To compliment the broadsheet, I designed a standard postcard, which acted as an invitation for the main event as well as a marketing piece that were distributed to local businesses and public places to spread awareness for the event and Creative Pinellas.
"Declan's designs have catapulted Creative Pinellas' event marketing to a whole new level." - Samantha. S. Creative Pinellas (2019)
To design a program guide in a large format - a broadsheet - that both celebrates local, emerging artists and educates attendees and the general public on the thriving arts community in Pinellas County - goal achieved!
To engage the arts exhibition's attendees with a colorful and bold work of art that also commemorates the event, so the artists themselves and their families have a collection piece to add to their memories and snapshots of the event - goal achieved!
To promote the annual arts exhibit for the purposes of raising funds and awareness for Creative Pinellas' mission - goal achieved!