Project DetailsLogo creation and branding, marketing, advertising collateral for an emerging community festival devoted to the arts comprised of print and digital assets for social media and the Internet.
St. Petersburg Festival
Celebrating the arts in St. Petersburg, Florida, the Sunshine City
Since the 1950s, the Suncoasters of St. Petersburg, a civic organization comprised of business professionals, helped promote their city with the famed parade event, the Festival of States celebration. Over the years, however, interest in the annual event began to fade. In 2015, the Suncoasters began an initiative to renew their efforts by creating a new event called the St. Petersburg Festival, and it began with a new identity.
At the conclusion of several rounds of designs, the arts festival’s board of directors enthusiastically chose the logo you see above. To accompany the new logo, the Suncoasters of St. Petersburg commissioned marketing and advertising collateral, such as posters, promotional palm cards and regular inserts in local newspapers. Upon seeing the collective marketing materials, as the headlining sponsor, the Suncoasters decided to finally upgrade their brand (see pelican logo under corporate logo designs on this site).
The St. Petersburg Festival was a huge success from 2015-2017.
"The logo and all the advertising, promoting the first event was spectacular and really helped put the St. Pete Festival on the map." - Bob. L. The Suncoasters
To encapsulate the many forms of art into a single inconographic image, representing both the local artists and the community - goal achieved!
To brand the arts festival as a "Celebration of the Arts in St. Petersburg" by producing supportive marketing collateral, saturating local media outlets in multiple counties with repetitive ads on various platforms, so as to make the brand recognizable - goal achieved!
To contribute to the renewal of a veteran civic organization’s previous renowned brand by producing an event specific co-brand to be used on all marketing and advertising collateral - goal achieved!